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$19 Billion? Here's What's Up with WhatsApp

$19 Billion? Here’s What’s Up with WhatsApp


Facebook’s acquisition of mobile messaging service WhatsApp has sparked many conversations about the mobile messaging landscape in general. A February 2014 press release from Juniper Research forecast that by 2018, instant messaging (IM) apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages. But revenues from such apps would total just over $3 billion to claim only 2% of mobile messaging revenues.

While IM apps boast high traffic volumes, Juniper Research said this was due to the fact that users typically send more “chats” with information that may be included in one SMS/MMS message. Other factors such as group conversations and emoticons also fuel traffic. While traffic may continue to rise, generating revenues remains

Why Traffic Is Digital Marketing's Foundational Metric

If you take the retail marketing adage “location, location, location,” and translate it to digital, the result would be visit rate, or traffic. In the physical world, it’s possible to pay premium rent to get your product in front of lots of people, but on the web, garnering traffic is a bit more nuanced. The medium requires strategies that are focused on targeted audiences rather than the general public, not because products are narrow, but because methods of measuring efficacy enable marketers to see more success this way.

Visit rate is likely the oldest metric on the Internet, and continues to be highly relevant for every kind of businesses. The most widely used statistic is visits per day, although unique visitors per day is usually seen as more actionable. This rate is often compared month-to-month or year-over-year and is often paired with frequency of visits, return visits or daily return visits.

Do Millennials Watch Online Videos Differently? - eMarketer


Are millennials online video viewing habits substantially different than those of older viewers? Data from a November 2013 survey of online adults in the US conducted by YuMe and IPG Media Lab seems to indicate the answer is “yes.”

The survey found that millennials, defined in the survey as those ages 18 to 34, were more likely to watch digital videos in almost all content categories than their older counterparts. While 37% of millennials watched TV shows online frequently, only 26% of Generation Xers (those ages 35 to 54) and a mere 16% of baby boomers (those age 55 or older) did the same. The gap in watching user-generated content was also dramatic, coming in at 33% for millennials, 21% for Gen Xers and 15% for baby boomers. The only content category for which millennials did not lead other age demographics was online news.

Google: We're Winning Against Phishing and Spam Emails

Google can’t say “mission accomplished” just yet, but the search giant made it clear that the Internet is winning its decade-old war against phishing and spam emails.

In a blog post published Friday, Google said the Internet-wide efforts against unauthenticated emails, which can be used by spammers and phishers to fake email addresses and deceive users, are working. In fact, the vast majority of non-spam email that Gmail users receive is authenticated with standards designed to fight phishing.

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