$19 Billion? Here’s What’s Up with WhatsApp
THE NUMBER OF WHATSAPP USERS IN NORTH AMERICA JUMPED 230% IN 2013
Facebook’s acquisition of mobile messaging service WhatsApp has sparked many conversations about the mobile messaging landscape in general. A February 2014 press release from Juniper Research forecast that by 2018, instant messaging (IM) apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages. But revenues from such apps would total just over $3 billion to claim only 2% of mobile messaging revenues.
While IM apps boast high traffic volumes, Juniper Research said this was due to the fact that users typically send more “chats” with information that may be included in one SMS/MMS message. Other factors such as group conversations and emoticons also fuel traffic. While traffic may continue to rise, generating revenues remains
While the companies below range from software to fashion to media, they share common themes — a willingness to take on any tasks that need to be done, a focus on hiring slowly and thoughtfully, and a growing need for highly specialized roles.
Did you know that Twitter brought down the stock market in 2013 after a fake tweet by a hacked Associated Press account? How about that one billion tweets are sent every 48 hours?
Thanks to the Internet, enthusiastic football fans and sports novices alike can enjoy the Big Game’s commercials long before kickoff.
It has been a couple years since Google announced a multi-billion dollar acquisition that caused peoples’ jaws to drop. On Monday, the company did just that with the news that it had entered into an agreement to buy Nest, which makes smart thermostats and smoke detectors, for $3.2 billion in cash.
We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast.
Starting this week, Facebook will introduce video advertisements into the news feeds of its users, a push for more ad revenue that may not be liked by everyone.
If you take the retail marketing adage “location, location, location,” and translate it to digital, the result would be visit rate, or traffic. In the physical world, it’s possible to pay premium rent to get your product in front of lots of people, but on the web, garnering traffic is a bit more nuanced. The medium requires strategies that are focused on targeted audiences rather than the general public, not because products are narrow, but because methods of measuring efficacy enable marketers to see more success this way.
Visit rate is likely the oldest metric on the Internet, and continues to be highly relevant for every kind of businesses. The most widely used statistic is visits per day, although unique visitors per day is usually seen as more actionable. This rate is often compared month-to-month or year-over-year and is often paired with frequency of visits, return visits or daily return visits.
YOUNGER VIEWERS HAVE LESS VIDEO AD RECALL THAN THEIR OLDER COUNTERPARTS
Are millennials online video viewing habits substantially different than those of older viewers? Data from a November 2013 survey of online adults in the US conducted by YuMe and IPG Media Lab seems to indicate the answer is “yes.”
The survey found that millennials, defined in the survey as those ages 18 to 34, were more likely to watch digital videos in almost all content categories than their older counterparts. While 37% of millennials watched TV shows online frequently, only 26% of Generation Xers (those ages 35 to 54) and a mere 16% of baby boomers (those age 55 or older) did the same. The gap in watching user-generated content was also dramatic, coming in at 33% for millennials, 21% for Gen Xers and 15% for baby boomers. The only content category for which millennials did not lead other age demographics was online news.
Google can’t say “mission accomplished” just yet, but the search giant made it clear that the Internet is winning its decade-old war against phishing and spam emails.
In a blog post published Friday, Google said the Internet-wide efforts against unauthenticated emails, which can be used by spammers and phishers to fake email addresses and deceive users, are working. In fact, the vast majority of non-spam email that Gmail users receive is authenticated with standards designed to fight phishing.
LinkedIn, the networking site for professionals, can raise your profile and help you find a new job, but only if it is used properly.
The future is coming, and it’s going to be manufactured in a whole new way.
3D printing is revolutionizing manufacturing, so GE decided to give it its own holiday: 3D Printing Day. They’re celebrating by designing and 3D-printing holiday gifts for their fans all day on December 3. After all, even elves deserve a break for the holidays, right?
But what exactly are 3D-printed things made of, and how will the process influence the way manufacturers work? Take a look at seven things you probably didn’t know about 3D printing, and join the 3D Printing Day celebration with the hashtag #3DPrintMyGift.
More than 2 million accounts have been compromised from popular sites such as Google, Yahoo, Twitter, Facebook and LinkedIn after malware captured login credentials from users worldwide, according to a new report.
According to web security firm Trustwave, hackers have stolen login usernames and passwords across various sites in the past month with the help of Pony malware, a bit different than a typical breach.
Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren’t just no longer interested in reading your content, they don’t even want to see it in their inbox anymore. Ouch.
"Marketers cannot afford to ignore unsubscribe rate," says Susan McPherson, SVP of CSR at Fenton. It’s one thing if consumers aren’t opening your emails, but if they’re actively unsubscribing, you have some work to do.
Brick and mortar stores like Target and Walmart are engaging heavily with social networks, notably Pinterest, to clinch holiday sales.