The World’s Most-Read Online Newspaper Changes the Rules
UK’s Mail Online holds top spot through combination of whimsy and savvy
If someone is an internet user, there’s a decent chance they are reading the newspaper online. According to comScore, 644 million people worldwide visited online newspaper sites this October, which it estimates to be 42.6% of the world’s internet users. As their business models continue to tilt away from print and toward digital, newspaper outlets around the world are competing to win the attention of this large and growing audience.
Full article here.
Facebook Rolls Out ‘Want-able’ Pics of Products in the News Feed
By now, most brands have figured out that the best way to get engagement in this Pinterest-saturated age is by posting photos. Now, Facebook is catering to this trend by offering some brands the the option to post those photos with actions including “want,” “collect” and, of course, “Like.” Products within a collection will also have a Buy link, sending people offsite to purchase a product
Facebook is working with Victoria’s Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, Fab.com and Smith Optics on the effort, which it calls “Collections.”
It’s not clear whether you will see the pics even if you or your friends haven’t “Liked” a brand or one of the photos. The images are designed to be discovered in the news feed, and people will be able to engage with these collections and share things they are interested in with their friends. Users can also click through and buy the items via Facebook.
SEO, Social and Content Marketing in Top Demand
Use of short-form, written content still outweighs visual assets such as video and photos
In an age where paying top dollar for online visibility can only get brands so far, maintaining a strong, diverse web presence is an intense focus for many marketers.
More specifically, areas such as traditional and local search engine optimization (SEO), social media and content marketing saw the greatest increases in marketing demand this year, according to August data from SEOmoz.
90 Percent of Small Business Use Social Media [Infographic]
Samsung-Apple Fight Moves to Marketing
Samsung may have lost the most recent round in the United States in its legal fight with Apple over cellphone technology, but that hasn’t stopped it from mounting a new assault against Apple that relies on a more public tactic — full-page ads.
In a round of ads that began this week, Samsung takes direct aim at Apple, claiming its Galaxy phone is a better choice than the new iPhone 5.
Businesses Can Now Buy Facebook Ads Via Their Phones
Facebook is updating its Pages Manager app to let businesses purchase Promoted Posts on the social network directly from their mobile device.
The new feature was one of the most common requests from business owners and will be introduced as part of an update to the app sometime Tuesday, according to a Facebook spokesperson.
Promoted Posts are a relatively new advertising offering from Facebook, which gives brands whose pages have more than 400 likes the option to pay to have certain posts displayed more prominently in users’ news feeds.
How Shoppers Use Smartphones to Save Money
Smartphone coupon usage increased more than 100% in both 2012 and 2011
Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store. According to a July study by media and marketing services company Valassis, due to rising food and gas prices, 74% of US consumers planned to use more coupons this year.
Mobile coupon usage, in particular, is skyrocketing. According to the Valassis study, use of mobile coupons or apps increased by over 100% in 2011, and 100% again in 2012. Although trailing online coupons by a few percentage points, the Valassis study showed that 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars.